Science-Backed
Skincare That
Transforms Your Glow
Multi-sensory clean beauty rooted in Traditional Chinese Medicine. Every ingredient EWG green zone verified. Every experience designed to delight your senses and genuinely transform your skin.
We Are a Skincare Brand.
A Very Exciting One.
Skincalories is a premium clean skincare brand that believes taking care of your skin should be as exciting as it is effective. Rooted in Traditional Chinese Medicine philosophy and committed to 100% EWG green zone ingredients, we create multi-sensory skincare experiences that delight your senses while genuinely transforming your skin.
Clean Formulas
100% EWG Green Zone. Every ingredient. Every product. No compromise, ever.
TCM Philosophy
Five Elements wisdom meets modern skincare science. Holistic beauty from the inside out.
Multi-Sensory
Skincare rituals designed to delight all your senses — scent, touch, sight, and beyond.
Meet Your New Skin Ritual
Active Glow Mist
15ml Travel · 100ml Full-Size
Lavender-infused hydrating mist powered by the proprietary Lavender Hydration Seal™ and Kisome Vita F — an advanced vitamin delivery system that locks in moisture for all-day radiance. Deeply hydrating, EWG-verified clean.
Active Glow Mist
Lavender-infused hydrating spray with Lavender Hydration Seal™ for all-day luminous hydration.
Active Cleansing Mask
Gentle purifying clays and botanicals for deeply refreshed, balanced skin.
Active Beauty Balm SPF 35
Multi-tasking moisturizer with broad-spectrum sun protection and antioxidant botanicals.
What is EWG and Why It Matters for Your Skin
In a world where ingredient lists can feel like a foreign language and “clean beauty” claims vary wildly, you deserve a trusted, science-based guide to what's actually safe for your skin. That's exactly what the Environmental Working Group (EWG) provides.
Founded in 1993, the EWG is one of the world's most respected non-profit organizations dedicated to environmental health and consumer safety. Their Skin Deep® Cosmetics Database evaluates thousands of personal care ingredients and assigns each one a clear hazard score from 1 to 10.
This scoring system is organized into three intuitive zones that make ingredient safety instantly understandable:
Green Zone
Low hazard ingredients that are well-studied, considered safe for human use, and pose minimal risk to your health and the environment.
Yellow Zone
Moderate hazard ingredients that carry some level of concern due to limited safety data, potential allergenicity, or moderate toxicological findings.
Red Zone
High hazard ingredients associated with serious health concerns including carcinogenicity, endocrine disruption, reproductive toxicity, or severe environmental harm.
The EWG VERIFIED™ Certification
Beyond the database, EWG operates the prestigious EWG VERIFIED™ certification program — the gold standard in ingredient safety. This certification requires every single ingredient to score within the green zone, complete ingredient transparency, and adherence to the strictest manufacturing standards. For ingredient-conscious consumers, EWG cuts through marketing noise to provide objective, science-driven clarity about what you're putting on your skin every day.
100% EWG Green Zone.
Every Ingredient. Every Product.
At Skincalories, we believe that exceptional skincare should never require compromise between performance and purity, innovation and safety, or efficacy and your long-term health. Every single ingredient scores within the EWG green zone — hazard rating 1 to 2. Not most ingredients. Not the majority. Every. Single. One.
Uncompromising Formulation Discipline
Every component—from active botanicals inspired by Traditional Chinese Medicine to preservatives and texture agents—has been rigorously evaluated against EWG standards. When new safety data emerges, we review, reassess, and reformulate. Our commitment is ongoing, not a one-time declaration.
Complete Supply Chain Transparency
We maintain full traceability of every raw material, working closely with trusted suppliers to verify that ingredients meet EWG standards at the source. Robust quality control and an unwavering refusal to cut corners — ever.
Ancient Wisdom Meets Modern Science
Rooted in TCM philosophy that views skin health as whole-body health, our approach harmonizes the balancing principles of the Five Elements framework with objective, third-party scientific validation. Each ingredient earns its place.
What This Means for You
When you choose Skincalories, you're choosing skincare held to one of the most rigorous ingredient safety standards in the world. No need to cross-reference ingredient lists or second-guess what's in the bottle — we've done that work.
This means you can focus on what matters most: enjoying healthy, radiant skin with complete confidence in every product you use. Because you deserve skincare that performs beautifully and treats your skin — and your trust — with the care it deserves.
“Clean isn't a trend for us. It's our standard.”
The Five Elements of Your Perfect Skin
Ancient Traditional Chinese Medicine wisdom meets modern skincare science. Each element guides a unique aspect of your skin's health and radiance.
WATER
Hydration & Flow
Infuses skin with deep, lasting hydration and enhances its natural fluidity.
Infuses skin with deep, lasting hydration and enhances its natural fluidity. Water energy flows where it is needed most, plumping, softening and restoring your skin's youthful suppleness and dewy glow.
All ingredients EWG Green Zone Score 1–2
Skincare That You Can
See, Feel, Hear and Remember
We believe the best skincare ritual is one that engages all your senses. From our Smart Retail Glow Pods to the SkinS Festival, every Skincalories touchpoint is designed to make clean beauty genuinely unforgettable.
SkinS Festival
Our Live Skincare Playground
Where clean beauty meets multi-sensory immersion. Skin consultations, live product demonstrations, interactive EWG ingredient education, K-pop performances, and real-time glow transformations — all in one unforgettable space.
Glow Pods
Intelligent Skincare Discovery
Our AI-powered smart retail Glow Pods use your skin data to recommend the perfect EWG-verified products for your unique skin profile. No guesswork. No confusion. Just precise, personalized clean beauty guidance.
Glow Stories
Real Skin. Real Results.
Authentic transformation stories from our community of clean beauty believers. Real people, real skin conditions, real EWG-verified formulas — and real, visible results that speak louder than any marketing claim.
Every experience, every touchpoint, every story — grounded in 100% EWG Green Zone skincare.
Discover Your Perfect
Clean Skincare Ritual
Answer 5 quick questions and we'll match you with the ideal EWG Green Zone products for your skin type, concerns, and TCM element. Completely personalised. 100% clean. No email required to start.
How does your skin feel by midday?
Glowing Skin Begins with a Happy Heart:
Your Multi-Sensory Skincare Experience
Step into a realm where your radiance reigns supreme. Here, skincare becomes a multi-sensory experience fusing science, sound, scent, and touch. Rooted in the timeless wisdom of Traditional Chinese Medicine, this philosophy transforms your routine into a majestic journey where inner joy ignites a luminous outer glow.
Broken Seal
Epic Chronicles
Magda
Guardian Journey
SkinS' Heroine
Your Adventure
Secret Weapon
Active Glow Mist
Experiences
Live Events
Hear from Shilee
Watch Shilee explain the heart-centered philosophy that shapes how Skincalories designs skincare, experiences, and daily rituals.
The Broken Seal Chronicles
Dive into the epic adventure spanning two worlds connected by ancient seals. Follow Magda and Chu's accidental involvement in a cosmic battle.
Two Worlds, Five Ancient Seals
In a universe where two magnificent worlds—Monty and Ancho—exist in delicate balance, five ancient seals maintain cosmic harmony. When these mystical barriers begin to weaken, Magda and Chu find themselves thrust into an adventure beyond their wildest dreams.
The Guardian's Legacy
Tales of glory and passion in battle echo through the ages. Ancient guardians protected the seals with their lives, leaving a legacy of courage that now calls to new heroes.
The Collision Crisis
As the ancient seals weaken and break, the threat of world collision looms. The delicate balance between Monty and Ancho hangs by a thread.
Magda, Bearer of The Hydration Seal
Step into the neon-lit world of Magda, Skincalories' virtual Vtuber and K-pop dreamer. Born on the city-planet Monty, she awakens as the guardian of the ancient Water Seal — a cosmic force of water essence, her tale mirroring Skincalories' five elements philosophy.
Blue Armor Guardian
Magda's shimmering blue armor represents wisdom, tranquility, and the deep knowledge of ancient skincare secrets.
Fiery Red Successor
The bold successor in fiery red embodies strength, passion, and the courage to embrace your inner queen.
Legacy of Transformation
The passing of wisdom symbolizes your own journey from self-doubt to radiant confidence.
Traditional Chinese Medicine's Five Elements
Each element represents a different aspect of your skin and soul transformation.
Your Heroine's Secret Weapon
With the Active Glow Mist and its Lavender Hydration Seal™, you're the heroine of your own saga. This isn't just skincare — it's your transformation elixir, your confidence booster, your daily reminder that you are the protagonist of your own epic story.
Lavender Hydration Seal™
Your mystical barrier against dryness and dullness, locking in radiance like a true guardian's power.
Happy Heart Formula
Infused with the philosophy that glowing skin begins with inner joy and emotional well-being.
Heroine's Vitality
Each spritz delivers instant vitality and confidence, preparing you for any adventure life brings.
ØZI/Karencici Concert powered by Skincalories (2025)
R&B sensation Karencici took the Big Top stage in February 2025, powering up the crowd with Skincalories' radiant energy amid the neon glow of our “Broken Seal” universe.
The Broken Seal Universe Comes Alive
Experience the electrifying fusion of music and skincare as Karencici brings Magda's cyberpunk world to life. The “Broken Seal” narrative unfolds through pulsating beats and neon visuals, creating an immersive experience that celebrates both inner beauty and artistic expression.
Where It All Began: SkinS Festival 2019
SkinS Festival 2019 launched Skincalories' Active Glow Mist. This multi-part, story-based music festival centered on protagonist Magda's journey, blending immersive storytelling with electrifying performances. It earned finalist status in the Asia PR Awards 2019 (Beauty Category) alongside Estée Lauder and Unilever.
SkinS Festival 2019
Skincalories x SM Entertainment — our groundbreaking 2019 collaboration with SM Entertainment's Giant Pink.
Kevin Woo Performance Highlights
Exclusive behind-the-scenes moments and performance highlights from Kevin Woo's appearance at our Capitol Theatre launch event.
Jannine Weigel Performance
Watch Jannine Weigel's captivating performance at our Capitol Theatre launch, where music meets beauty in perfect harmony.
Join Our Digital Universe
Authentic engagement over sheer volume — where Magda's cyberpunk tales and skincare rituals come alive across our social platforms.
SkinCalorie · facebook.com/SkinCalorie
387+ LikesThe brand's storytelling hearth buzzing with behind-the-scenes OST teases, user glow-up shares, webtoon snippets, and event RSVPs.
@skincalories · instagram.com/skincalories
Visual FeastA visual feast of Magda animations, dance challenges, and product close-ups. AR filter fun and micro-influencer collabs for that aspirational glow vibe.
TikTok
@skincalories · tiktok.com/@skincalories
Viral MagicHigh-octane short-form sorcery with lip-syncs to Universal-distributed tracks, Glow Pods demos, and #GlowingHeart rituals optimized for viral dances.
YouTube
SkinCalories Official · youtube.com/@skincalories
EpicenterThe epicenter for full “Broken Seal” episodes, SkinS Festival highlights, and tutorial hauls. Cinematic OST drops for binge-worthy immersion.
The Hearts Behind the Glow
Meet the visionary leaders who transformed the dream of heart-centered skincare into a global multi-sensory revolution.
Madelyn
Founder & CEO
The visionary founder who transformed the beauty industry with her revolutionary philosophy that 'Glowing Skin Begins with a Happy Heart.' Madelyn's leadership has guided Skincalories from a dream into a global multi-sensory skincare movement, combining cutting-edge science with Traditional Chinese Medicine wisdom.
Shilee
Executive Director
The creative mastermind behind Skincalories' storytelling universe, including the epic 'Broken Seal' chronicles and Magda's cyberpunk adventures. Shilee's Hollywood-polished narrative expertise brings depth and magic to every product experience.
United by a Shared Vision
Together, Madelyn and Shilee have created more than just a skincare brand — they've built a movement that celebrates the connection between inner joy and outer radiance. Their complementary expertise in business innovation and creative storytelling has established Skincalories as a pioneer in multi-sensory clean beauty.
Glow Stories from Our Community
Real people, real skin, real EWG-verified results. No filters on the before, no exaggeration on the after — just honest, documented skin transformations.
“After a full night behind the decks — lights, heat, crowd energy — my skin takes a hit. Skincalories Active Glow Mist is literally the first thing I reach for when I get home. One spritz and I can feel my skin drinking it up. Instantly hydrating, so refreshing, and knowing every ingredient is EWG clean? That's exactly what my skin needs after event nights.”
“As a clean beauty editor I've reviewed hundreds of products. Skincalories is the first brand I've found that walks the walk on EWG standards without sacrificing performance. The Active Glow Mist gives me a lit-from-within glow that I genuinely can't replicate with anything else.”
“The TCM philosophy completely changed how I approach my skincare. I used to fight my skin — now I understand it. The Five Elements framework helped me realize my skin was out of balance, and the products genuinely restored that balance. My breakouts have reduced by 80%.”