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Hear from Shilee
Our revolutionary approach combines cutting-edge science with Traditional Chinese Medicine wisdom, creating a holistic skincare experience that nurtures both your skin and soul.
Hear from Shilee
Watch Shilee explain the heart-centered philosophy that shapes how Skincalories designs skincare, experiences, and daily rituals.
The Philosophy Behind the Glow
Discover how Shilee's vision of heart-centered beauty transforms traditional skincare into a journey of self-discovery and inner radiance. This foundational philosophy guides every product we create and every experience we design.
Heart-Centered Approach
We believe beautiful skin starts from within. Our formulas work in harmony with your body's natural rhythms and emotional well-being.
Science-Backed Innovation
Every product is meticulously crafted using advanced research and proven ingredients that deliver visible, lasting results.
TCM Wisdom
Ancient Traditional Chinese Medicine principles guide our formulations, bringing thousands of years of holistic healing wisdom to modern skincare.
Glowing Skin Begins with a Happy Heart: Your Multi-Sensory Skincare Experience
Step into a realm where your radiance reigns supreme with Skincalories' guiding principle: Glowing Skin Begins with a Happy Heart. Here, skincare becomes a multi-sensory experience that fuses science, sound, scent, and touch into an immersive ritual for both skin and soul. Rooted in the timeless wisdom of Traditional Chinese Medicine, this philosophy transforms your routine into a majestic journey where inner joy ignites a luminous outer glow, much like a princess awakening her destiny.
The Broken Seal Chronicles
Dive into the epic adventure that spans two worlds connected by ancient seals. Follow Magda and Chu's accidental involvement in a cosmic battle that will determine the fate of both Monty and Ancho.
Two Worlds, Five Ancient Seals
In a universe where two magnificent worlds, Monty and Ancho exist in delicate balance, five ancient seals maintain the cosmic harmony. When these mystical barriers begin to weaken, Magda and Chu find themselves thrust into an adventure beyond their wildest dreams.
The Guardian's Legacy
Tales of glory and passion in battle echo through the ages. Ancient guardians once protected the seals with their lives, leaving behind a legacy of courage and wisdom that now calls to new heroes.
The Collision Crisis
As the ancient seals weaken and break, the threat of world collision looms. The delicate balance between Monty and Ancho hangs by a thread, and time is running out to prevent cosmic catastrophe.
Heroes Rise
When darkness threatens to consume both worlds, heroes must rise to turn things around. Magda and Chu's unexpected journey becomes the key to salvation, proving that even ordinary hearts can achieve extraordinary things.
Magda, Bearer of The Hydration Seal
Step into the neon-lit world of Magda, Skincalories' virtual Vtuber and K-pop dreamer, in the thrilling Broken Seal series. Born on the city-planet Monty, her quiet life transforms when she meets Cho, awakening as the guardian of the ancient Water Seal, a cosmic force of water essence. Crafted by storyteller Shilee with Hollywood polish, this serialized saga follows Magda as she helps the land of Buyeo to seeks its worthy protector, a skilled bike mechanic, all underscored by the "Vroom Vroom" OST's electrifying beats.
Rooted in Traditional Chinese Medicine's five elements, her tale mirrors Skincalories' philosophy. The Active Glow Mist becomes her radiant secret, fueling her courage.
The Guardian's Wisdom
Blue Armor Guardian
Magda's shimmering blue armor represents wisdom, tranquility, and the deep knowledge of ancient skincare secrets
Fiery Red Successor
The bold successor in fiery red embodies strength, passion, and the courage to embrace your inner queen
Legacy of Transformation
The passing of wisdom symbolizes your own journey from self-doubt to radiant confidence
Become Your Flawless Skincalories Heroine
Having flawless, perfect skin all the time is tough, and honestly, unrealistic in real life. At Skincalories, every act of care you show yourself makes you a true heroine, and that matters more than perfection.
Ever dreamed of stepping into an anime world? At Skincalories, our anime characters—like Magda, the radiant "Broken Seal" guardian—are more than art; they're invitations to see yourself as a flawless-skinned beauty on an epic adventure, courageously choosing self-love with every glow-inducing ritual.
Your Epic Adventure Begins
Picture yourself racing through neon-lit Buyeo, skin glowing with strength as you wield the Water Seal against fire demons, or revving a KTM bike toward destiny with a complexion that shines like royalty. This is why we embrace anime—to mirror our belief that Glowing Skin Begins with a Happy Heart, rooted in Traditional Chinese Medicine's five elements that harmonize your inner joy into outer brilliance.
Embrace Your Inner Guardian
Like Magda, discover the radiant guardian within you. Your flawless skin becomes your armor, your confidence your weapon against any challenge life throws your way.
Wield the Water Seal Power
Channel the mystical Water Seal energy through your skincare ritual. Each spritz of Active Glow Mist connects you to ancient wisdom and modern science.
Conquer Your Fire Demons
Face life's challenges with the strength of a true heroine. Your glowing complexion reflects the inner fire that burns bright with determination and joy.
Traditional Chinese Medicine's Five Elements
Your heroine journey is guided by the ancient wisdom of TCM's five elements, harmonizing your inner joy into outer brilliance. Each element represents a different aspect of your transformation.
Water
Wisdom & Flow
Wood
Growth & Vision
Fire
Joy & Passion
Earth
Balance & Stability
Metal
Strength & Clarity
Your Heroine's Secret Weapon
With the Active Glow Mist and its Lavender Hydration Seal™, you're the heroine of your own saga where you spritz vitality into every challenge. This isn't just skincare; it's your transformation elixir, your confidence booster, your daily reminder that you are the protagonist of your own epic story.
Lavender Hydration Seal™
Your mystical barrier against dryness and dullness, locking in radiance like a true guardian's power
Happy Heart Formula
Infused with the philosophy that glowing skin begins with inner joy and emotional well-being
Heroine's Vitality
Each spritz delivers instant vitality and confidence, preparing you for any adventure life brings
Your Transformation Elixir
Spritz your way to heroine-level confidence
ØZI/Karencici Concert powered by Skincalories (2025)
R&B sensation Karencici took the Big Top stage in February 2025, powering up the crowd with Skincalories' radiant energy. Amid the neon glow of our "Broken Seal" universe, evoking Magda's cyberpunk quests and the "Vroom Vroom" OST's electrifying beats, she dropped the bombshell announcement of Groove & Glow: the Ultimate Freestyle War, our global dance tournament fusing hip‑hop heartbeats with elemental AR battles.
Big Top Stage Performance
February 2025 • Powered by Skincalories
The Broken Seal Universe Comes Alive
Experience the electrifying fusion of music and skincare as Karencici brings Magda's cyberpunk world to life. The "Broken Seal" narrative unfolds through pulsating beats and neon visuals, creating an immersive experience that celebrates both inner beauty and artistic expression.
"Vroom Vroom" OST
The electrifying soundtrack that powers Magda's epic journey
Groove & Glow Tournament
Global dance competition featuring hip‑hop battles with elemental AR technology
Cyberpunk Aesthetics
Neon‑lit visuals and futuristic elements bringing the Broken Seal story to life
Event Highlights
- Karencici's explosive R&B performance
- Live "Vroom Vroom" soundtrack debut
- Groove & Glow tournament announcement
- Interactive AR battle demonstrations
Where It All Began: SkinS Festival 2019
SkinS Festival 2019 launched Skincalories' Active Glow Mist, coinciding with the brand's product debut that year. This multi-part, story-based music festival centered on protagonist Magda's journey from festival attendee to aspiring K-pop performer while restoring balance in the Broken Seal universe, blending immersive storytelling with electrifying performances. Organized as an innovative marketing campaign in Singapore, initially planned for December 28 at Capitol Theatre with the theme "Free your inner character," it featured artists such as Kevin Woo, Giant Pink, and Jannine Weigel, and earned finalist status in the Asia PR Awards 2019 (Beauty Category) alongside Estée Lauder and Unilever.
Award Recognition
Asia PR Awards 2019 Finalist alongside Estée Lauder & Unilever
Star-Studded Lineup
Kevin Woo, Giant Pink, Jannine Weigel & more
Product Launch
Active Glow Mist debut at Capitol Theatre
SkinS Festival 2019
Skincalories x SM Entertainment
Our groundbreaking 2019 collaboration with SM Entertainment's Giant Pink - marking Skincalories' first major K‑pop partnership and the beginning of our entertainment industry presence
Kevin Woo Performance Highlights
Exclusive behind‑the‑scenes moments and performance highlights from Kevin Woo's appearance at our Capitol Theatre launch event
Jannine Weigel Performance
Watch Jannine Weigel's captivating performance at our Capitol Theatre launch, where music meets beauty in perfect harmony
Join Our Digital Universe
Authentic engagement over sheer volume - where Magda's cyberpunk tales and skincare rituals come alive across our social platforms. Like a Sanrio whisper that blooms into viral joy.
SkinCalorie
The brand's storytelling hearth buzzing with behind-the-scenes OST teases and user glow-up shares. Where fans dive into webtoon snippets and event RSVPs, echoing Disney's community lore-building.
SkinCalories
A visual feast of neon-lit Magda animations, "Vroom Vroom" dance challenges, and product close-ups. Driving AR filter fun and micro-influencer collabs for that L'Oréal-esque aspirational vibe.
TikTok
@skincalories
High-octane short-form sorcery with lip-syncs to Universal-distributed tracks, Glow Pods demos, and #GlowingHeart rituals—optimized for viral dances and 30-second self-care spells.
YouTube
SkinCalories Official
The epicenter for full "Broken Seal" episodes, SkinS Festival highlights, and tutorial hauls. Blending Sanrio's charm with cinematic OST drops for binge-worthy immersion.
Ready to Join the Glow Community?
Follow us across all platforms and become part of the multi-sensory skincare revolution, where every post is a step closer to your glowing transformation.
The Hearts Behind the Glow
Meet the visionary leaders who transformed the dream of heart-centered skincare into a global multi-sensory revolution. Their passion for authentic beauty and holistic wellness drives every innovation at Skincalories.
Madelyn
Founder & CEO
The visionary founder who transformed the beauty industry with her revolutionary philosophy that "Glowing Skin Begins with a Happy Heart." Madelyn's leadership has guided Skincalories from a dream into a global multi-sensory skincare movement, combining cutting-edge science with Traditional Chinese Medicine wisdom.
Visionary Leadership
Pioneering heart-centered beauty philosophy
Global Impact
Building worldwide skincare revolution
Shilee
Executive Director
The creative mastermind behind Skincalories' storytelling universe, including the epic "Broken Seal" chronicles and Magda's cyberpunk adventures. Shilee's Hollywood-polished narrative expertise brings depth and magic to every product experience, seamlessly blending entertainment with skincare innovation.
Creative Storytelling
Crafting the Broken Seal universe
Hollywood Expertise
Bringing cinematic quality to beauty
United by a Shared Vision
Together, Madelyn and Shilee have created more than just a skincare brand—they've built a movement that celebrates the connection between inner joy and outer radiance. Their complementary expertise in business innovation and creative storytelling has established Skincalories as a pioneer in the multi-sensory beauty experience.
Heart-Centered Innovation
Pioneering skincare that nurtures both skin and soul
Storytelling Excellence
Creating immersive narratives that inspire transformation
Global Impact
Building a worldwide community of glowing hearts