About us

The Skincare Routine
Skincare is a crucial part of our daily routine from basic protection from the harmful effects of the sun to putting on a full “face” of makeup.

Peace of Mind Shopping
When creating this line, we took a simple, no-nonsense approach developing products with simple ingredients that are both proven to deliver results and also offer customers great value for the quality. We’ve also gone one step further in using 100% EWG certified ingredients to ensure our products are not harmful to the consumer or the environment.

Interactive Experience
We understand that ingredients and price both play a factor in our skincare product purchases. Our goal is to help customers spend less time searching for the right skincare solutions. Using ‘state of the art’ AI / AR technology our virtual ambassador Magda will over timel help customers learn and understand what will work best for them..

Our foundational beliefs
We believe that happy skin begins with a happy heart. Therefore we invite you on this magical journey with Magda to discover the ancient secret of happy glowing skin.